Marketing Intelligence Software - Rainmaker Surveyor

Rainmaker Surveyor—From Clicks to Profits

What could be better than a virtual sales person guiding your Web customers throughout the sales process? How about an objective researcher, recording the event-by-event details of the entire buying process? Rainmaker Surveyor works hand-in-hand with Rainmaker Sales, forming a dynamic sales and marketing duo that improves e-commerce effectiveness across your entire organization.

Rainmaker Sales walks Web site visitors through the entire sales process from the initial needs analysis to configuring a complete, valid solution. Rainmaker Sales' unique, unconstrained data model represents all possible scenarios, no matter how complex your products. Users move back and forth freely from feature to feature, option to option as they make decisions. This unconstrained selection process is key to complex product sales and also allows Rainmaker Surveyor to do its job—collecting complete marketing intelligence.

Understand Customer Shopping Behavior
Take Advantage of Unmatched Market Research and Virtual Product Development
Enrich Your Customer's Experience
Educate Your Organization

Download the following PDF files for additional details on Rainmaker Surveyor:

Understand Customer Shopping Behavior
Analyzing page loads is analogous to monitoring which aisles a customer walks down when in a store. It's interesting, but offers no real insight into the buying-decision process. This is where Rainmaker Surveyor makes a difference. The software runs off the browser and thus lets you see not only what customers do, but also what they don't do:

Did they select an item only to delete it later?
Did they request an item or option that wasn't available?
Did they put an item in their shopping cart only to replace it with another one later?
Which up-sell and cross-sell opportunities did they choose?

Take Advantage of Unmatched Market Research and Virtual Product Development
Traditional market research is often laborious, expensive, and has a low return on investment:

Mail surveys take months to complete
Telephone interviewing is increasingly challenging
Focus groups are expensive and subject to misinterpretation
What people say often differs from what they actually do, resulting in inaccurate data.

Rainmaker Surveyor offers an easier, more cost-effective means of collecting data—whether you need a little information on a million customers or comprehensive details on a few, select accounts—and works hand-in-hand with standard business intelligence reporting applications, such as Cognos, Brio, and Business Objects.

With the data collected using Rainmaker Surveyor, you can:

Compare, chart, trend, and perfect Web sales statistics, such as number of site/page visits and sales conversion rates over time and by channel
Evaluate click-through rates of cross and up-sells
Measure conversion rates
Evaluate your wallet share
Gain insight into your customers' shopping behavior and influence it the next time around.

Rainmaker Surveyor also lets you test reactions to new products, packages, and promotions prior to launching them. This pre-release measurement:

Eliminates the need to guess which features and options your customers most want
Allows you to perform live price elasticity tests by feature, product, industry, or sales channel.

Enrich Your Customers' Experiences
Rainmaker Surveyor supplies the data you need to:

Provide customers with the most important information at the appropriate time
Set defaults to match common requests
Adjust shopping paths to suit your customers' preferences
Make it easy for customers to identify, find, configure, and purchase/order your products.

Educate Your Organization
The customer insights you glean from Rainmaker Surveyor benefit your entire organization:

Product managers can compress development lifecycles and offer desired products—at Web speed
Your marketing team can continuously test new product offerings, promotions, pricing, and packaging options without holding a single focus group
Web developers no longer have to guess at how users navigate the site
Your research department can provide analysis never before available at a much lower cost.