OnLink Showcases E-Commerce Sales and Marketing Products at eBusiness Conference and Expo OnLink Provides Only Solution for Second Generation E-Commerce Web Sites New York, NY, December 15, 1999—OnLink Technologies Inc., today announced it will be demonstrating its new Rainmaker Commerce Suite in booth #218 at this week's eBusiness Conference & Expo at the Jacob K. Javits Convention Center. OnLink's Commerce Suite consists of new e-commerce sales and marketing applications designed to help businesses sell complex products and services over the Web while monitoring and chronicling customer buying-decision processes to increase overall marketing effectiveness. OnLink's comprehensive Rainmaker Commerce Suite was built to meet demands for next generation e-commerce Web sites. In the first generation, companies Web-enabled their existing applications to allow online transactions and automate back and front office processes. Second generation Web sites center around the customer's ability to interact and make decisions from their perspective. OnLink's new breed of e-commerce software acts like a virtual sales advisor, giving customers the ability to make decisions and help themselves. "As e-commerce sites evolve from a first generation of placing a Web front-end on legacy transaction systems to a second generation buyers decision-based method, it is fundamental that businesses put their customer in control for e-commerce success," said Larry Warnock, Vice President of Marketing, OnLink Technologies. "OnLink recognized this trend and developed a unique architecture, where the processing of business logic is done in the user's browser for increased speed and scalability. This new architectural approach creates a Web experience that truly puts the customer in the driver's seat." First announced in October and available today, Rainmaker Surveyor is the newest addition to the Rainmaker Commerce Suite. This Web marketing-intelligence application works behind the scenes to aggregate and record customers' buying decisions to provide complete visibility into their Web shopping behavior. Powerful insight helps businesses respond rapidly to customers' changing needs—resulting in increased profit and high customer satisfaction levels. The business benefits of Rainmaker Surveyor are made possible by OnLink's flagship product Rainmaker Sales. Based on OnLink's patent-pending architecture, Rainmaker Sales literally acts as a virtual sales advisor to facilitate the sale of products over the Web. Rainmaker Sales can gather customer needs, recommend solutions and take an order just as if there were a traditional sales representative engaged with a customer. About OnLink Technologies, Inc. OnLink's business-to-business Web sales and marketing applications transform e-commerce sites into a virtual sales advisor that analyzes customer needs, provides consultative guidance, recommends solutions, delivers a valid quote, and takes the order. OnLink's Rainmaker Commerce Suite acts as a virtual sales advisor to help companies sell complex products and services online while capturing and chronicling the customer buying-decision process. The product suite provides complete visibility into shopping behavior to help improve marketing effectiveness. With OnLink's patent-pending architecture, a data model eliminates the need for a back-end application server and allows processing to take place in the browser. Challenging the status quo, OnLink's unique and powerful architecture provides the massive scalability, ease-of-maintenance and integration flexibility needed for e-commerce success. OnLink is a privately held, venture capital-backed company located in Redwood City, California. Global customers include Amdahl Corporation, INRANGE Technologies, Snap-on Inc. (NYSE:SNA) and Tellabs (NASDAQ: TLAB). For more information about OnLink, visit www.onlink.com. Copyright © 1999 On-Link Technologies, Inc. OnLink Privacy Statement