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news & events

OnLink in the News

Technologic Partners
ComputerLetter
Sean Finney, Researcher
On OnLink's Rainmaker Sales and Rainmaker Surveyor:
"The software emphasizes self-service by punching internal systems to the customer, which should increase the viability of online channels and lessen the need for sales help in selling complex products. The integrated analysis tool is a further basis for increasing sales."

On Rainmaker Surveyor:
"The forthcoming Surveyor reporting module records not just page views and final orders but every click of the purchase decision-making process. Analysis of this information should suggest better-selling products and more effective marketing messages"


E-Commerce Takes Center Stage in N.Y.
Computerworld
By Carol Sliwa
October 4, 1999
"New software and tools that can assist companies in setting up e-commerce sites and marketplaces and the internal systems needed to support them will be in the spotlight at this week's Fall Internet World '99 show in New York."


Put Customers in the Driver's Seat
E-Business Advisor
By Jane Falla
October 1999
"On-Link Technologies, Inc. believes the best way to approach business-to-business e-commerce is to look at your business through your customers' eyes. Too many b-to-b companies have snapped on a Web front-end to a legacy application, says Larry Warnock, On-Link's vice president of marketing. What's missing in that approach? You're not connected to what your customers are doing, he says."


Meta Group
David Yockelson
Vice President and Director, Electronic Business Strategies Services
October 4, 1999
"Most e-commerce sites have missed the point that selling on the Web is actually about letting the customer buy, particularly when products and services are complex. Commerce applications that both enable the customer to create his own solutions, while providing the seller intelligence about what was and what was not browsed, configured, or purchased, offer a marketing intelligence advantage."


IT Brings Manufacturers Closer to Customers
InformationWeek500
by Alorie Gilbert
September 27, 1999
Snap-on's use of OnLink software garners first-place award in the manufacturing-industry category and ninth overall in InformationWeek500.

"Snap-on's self-service ordering system on the Web uses cross-selling logic to point buyers to complimentary products," says CIO Biland.


Complex Commerce
CIO Web Business
August 1, 1999
"AMAZON.COM has it easy. Shoppers in search of a hot CD or a best-selling novel browse through the site and pick out a handful of simple, shrink-wrapped products that can easily be shipped. Ka-ching, ka-ching, ka-ching. E-commerce isn't quite so elementary for most companies...."


Software That Sells
InformationWeek
June 14, 1999
"Forget how much more efficient sales-force automation applications may have made your company’s sales process. Actually making a sale has always come down to one thing: the salesperson’s skill. To help individuals seal the deal, companies are turning to software that goes beyond simple process automation...."


Quick Configuration Helps Amdahl Make the Sale
InternetWorld
May 10, 1999
"Intranet application helps sales staff work up proposals in the field...."




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