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The Web Office—A New Perspective
The Web has created a rapidly changing business landscape, packed with phenomenal e-opportunities. Capitalizing on
these opportunities requires a new perspective.
Corporate investments in back office applications, such as manufacturing and finance, generate incremental savings.
Enterprise front office systems help manage customer relationships for incremental gains. For today's competitive
advantage, companies need to look outside of the organization, rethinking corporate sales, service, and marketing and
creating a new way of interacting with customers. We call this new way of thinking and interacting the Web
Office.
A New Breed of Applications
Back office, been there. Front office, done that. Welcome to the Web Office—the next frontier in automation. In the
virtual Web Office, a new breed of integrated sales, service, and marketing applications help customers help themselves.
Built specifically for the Web from the customer's perspective, Web Office applications automate customer processes,
driving new revenue and freeing corporate resources that can be dedicated to attracting additional customers.
Captivating Customers
Web Office applications need to wholly satisfy customer expectations. Web-savvy customers expect sites to be highly
responsive, intuitive, and immediate. They want complete control of the relationship. And, of course, they require
access from any browser, any time, from any place.
Customers also want a personal experience, to be closer to the company, and to be understood. This is why in a
fickle Web economy—where customers are one click from a competitor's site—the Web Office experience will
keep them coming back. Again and again.
Putting Customers in Control
Product sourcing. Needs assessment. Pricing. Order tracking. Delivery and post delivery. In the Web Office, sales,
marketing, and service processes are compressed and streamlined. A customer's life cycle becomes frictionless and
exponentially efficient. Site visitors become shoppers. Shoppers turn into customers. And customers are converted to
advocates. In the background, marketing intelligence is collected, providing insight for one-to-one customer
relationships, enhanced product offerings, and an improved customer experience. This collection and application of
shopping behavior information improves performance. The result—a self-perpetuating customer lifecycle.
To help themselves, customers need access to complete information. Web Office applications combine data from back and
front office systems (i.e. pricing, parts numbers, and descriptions) with the best-practice knowledge of seasoned
employees. For example, which products work together, which solution is ideal. Given complete information, customers
are free to service themselves—a little or a lot.
Introducing Rainmaker Commerce Suite
- Rainmaker Sales
No matter how complex the sales process, Rainmaker Sales e-powers the customer.
Acting as a virtual salesperson, the application guides visitors from initial needs analysis to a complete and
valid solution. Built from scratch for the Web, Rainmaker Sales models business rules with data—all to give
customers immediate response, unconstrained guidance, uncompromised availability, and up-to-the-minute information.
- Rainmaker Surveyor
Rainmaker Surveyor, OnLink's marketing intelligence application, provides a
complete click-by-click picture of the customer's shopping behavior—every selection, every elimination, every
desire. Whether a company needs a little information on a million customers, or comprehensive details on a handful,
Rainmaker Surveyor's observations are automatic and indisputable.
- Rainmaker Composer
This is OnLink's HTML and data maintenance tool. Customers don't use it, but they experience the results of access
to decision-making information. Rainmaker Composer integrates back and front
office data with people knowledge. Code-free, data updates are put in the hands of marketing and sales people for
fast deployment and low cost maintenance.
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Open for Business
The Web Office—it's a different way of thinking, a different perspective. At OnLink, our leading applications and
five-star service team will open the Web Office for business in quarters, not years. For more information, contact
Tracy Clifton at 650/298-3854 or clifton@on-link.com.
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